Unleashing the Power of Topic Intent: Lead Onion’s Partnership with Bombora

Understanding your audience's behavior is crucial for driving successful marketing and sales strategies. We're excited to announce our partnership with Bombora, a leader in B2B intent data, launching 1st September 2024. This collaboration enhances Lead Onion's Topic Intent feature, providing you with real-time insights into the content your target audience is engaging with and giving […]

Understanding the Difference Between 3rd, 2nd and 1st Party Intent

Understanding the nuances between different types of intent data can make or break your strategy. Intent Data, at its core, is information that indicates a potential customer's interest or readiness to purchase. However, not all intent data is created equal. Knowing the difference between 3rd, 2nd, and 1st Party Intent Data can significantly impact how […]

A Beginners Guide to B2B Buyer Intent

In today's competitive market, understanding B2B buyer intent is crucial for creating effective marketing strategies. Leveraging buyer intent data can significantly improve lead generation, nurturing, and conversion rates. This blog will teach you the basics of B2B buyer intent and how to use it to your advantage.     What is B2B Buyer Intent? B2B […]

Unleash Sales Velocity: Turbocharge Revenue Growth with Lead Onion

In the pursuit of sustaining a competitive edge and achieving ambitious revenue goals, sales velocity emerges as a pivotal metric for businesses. In the realm of sales, the essence lies in swift and strategic movement. This blog delves into the nuances of sales velocity, a crucial measure depicting the pace at which deals progress through […]

Elevate Your Team’s Efficiency with Our Latest Product Release

We are thrilled to unveil our latest product release, crafted with the insightful feedback of our customers in mind. Whether you're already a valued customer or exploring our platform for the first time, this update is packed with features designed to elevate your team's productivity and efficiency. And the best part? You can try it […]

Unlocking Sales Success with Generative AI

Artificial Intelligence (AI) has transitioned from science fiction to everyday reality, resulting in the sales landscape experiencing a seismic shift. AI is now the unseen force, a hidden titan instrumental in reshaping how businesses engage with customers and drive revenue growth. It's like having a hidden superpower, catapulting sales efforts to unprecedented heights. Among the various […]

Discover Untapped Potential with B2B Website Traffic using Lead Onion

Are you fed up with the limited visibility you have into your website traffic? If your answer is yes, you are not alone. As per industry statistics, only about 2% of businesses visiting your B2B website actively engage by filling out a contact form.  That leaves a whopping 98% of visitors who drop by, browse […]

The Lead Onion Way to Master Automated Personalization

Picture this: automation and personalization, two seemingly irreconcilable forces in the realm of email marketing. It's like trying to blend oil with water, isn't it? Crafting an email strategy that seamlessly merges the two might feel as challenging as mixing opposites. But fear not marketers, for Lead Onion has uncovered the secret sauce. Yes, you […]

Maximizing Sales Efficiency: Prioritize Selling Time for Optimal Results

As a salesperson, your core duty revolves around selling products or services. However, recent studies reveal that sales representatives dedicate merely 28% of their workweek to active selling, a decrease from 34% recorded in 2018. The remaining time is consumed by administrative tasks, tool management, data entry, and other non-sales-related activities.  Consequently, this intrusion of […]

Exploring Lead Generation vs Sales Prospecting: What Sets Them Apart?

Let's clear the air: lead generation and sales prospecting might sound like two peas in a pod, but they're more like apples and oranges when it comes to tactics. These marketing and sales strategies march to different beats, yet both aim for the same prize: sealing the deal. But which one suits your needs better? […]