Stand Out with Intent: 3 Powerful Tactics to Personalize Your Outreach

Today, every brand is competing for the attention of potential buyers. It’s easy for outreach to get lost in the noise, making personalization not just a benefit but a necessity for standing out. This is where intent data comes into play. Intent data reveals insights into which companies are actively researching solutions like yours, enabling you […]

Why Intent Data is the Key to Boosting Engagement and Conversions

Reaching the right prospects at the right time is essential for successful lead generation and driving higher conversions. But with a flood of data at your disposal, how do you pinpoint which prospects are ready to engage – and when?  The answer lies in intent data. This powerful tool provides insights into a prospect’s likelihood […]

How to Activate G2 Buyer Intent with Lead Onion

Unlocking buyer intent data is crucial for any business aiming to optimize its sales and marketing strategy. While G2 Buyer Intent can tell you which companies are researching solutions in your category, it often leaves users to figure out the next steps—like identifying the right prospects within those companies. This is where Lead Onion transforms […]

2nd Party Buyer Intent Data Explained

Understanding buyer behavior is crucial for successful outreach and engagement. Buyer intent data provides valuable insights into what potential customers are researching, their level of interest in specific solutions, and how close they are to making a purchasing decision. However, not all intent data is created equal – there are key differences between 1st, 2nd, […]

The Importance of Cleansing and Verifying Data

Accuracy and reliability of data are paramount for the success of your marketing and sales outreach. Your data is the fuel that powers targeted campaigns, effective outreach, and successful lead generation. However, this vital asset is subject to rapid decay, making data cleansing and verification crucial for maintaining the health of your customer data. In […]

3rd Party Buyer Intent Explained

Understanding buyer intent is crucial for effective B2B marketing and sales strategies. Third-party buyer intent data, in particular, offers a unique advantage by providing insights into the behaviors and interests of potential customers outside your immediate environment. This data helps you identify companies showing signs of interest in your products or services before they even […]

What is Research Surge? The Ultimate Intent Signals to Drive Sales Success

The difference between closing a deal and losing out to a competitor often comes down to one thing: timing. Imagine if your sales team could engage with potential buyers precisely when they’re ready to make a purchase. With our new Research Surge feature, this isn’t just a possibility—it’s your new reality.   Introducing Research Surge: […]

Unleashing the Power of Topic Intent: Lead Onion’s Partnership with Bombora

Understanding your audience's behavior is crucial for driving successful marketing and sales strategies. We're excited to announce our partnership with Bombora, a leader in B2B intent data, launching 1st September 2024. This collaboration enhances Lead Onion's Topic Intent feature, providing you with real-time insights into the content your target audience is engaging with and giving […]

Understanding the Difference Between 3rd, 2nd and 1st Party Intent

Understanding the nuances between different types of intent data can make or break your strategy. Intent Data, at its core, is information that indicates a potential customer's interest or readiness to purchase. However, not all intent data is created equal. Knowing the difference between 3rd, 2nd, and 1st Party Intent Data can significantly impact how […]

A Beginners Guide to B2B Buyer Intent

In today's competitive market, understanding B2B buyer intent is crucial for creating effective marketing strategies. Leveraging buyer intent data can significantly improve lead generation, nurturing, and conversion rates. This blog will teach you the basics of B2B buyer intent and how to use it to your advantage.     What is B2B Buyer Intent? B2B […]