Intent data promises to be the secret weapon for modern sales and marketing teams – revealing which companies are actually in-market and ready to buy. Yet, despite heavy investment, many businesses still struggle to turn these “hot” signals into real pipeline – let alone revenue. In fact, 79% of marketers
Did you know that only 27% of leads are actually sales-ready when they first enter your funnel? (Source: MarketingSherpa) That means the majority of leads need careful nurturing before they convert — yet too many marketing and sales teams waste time chasing unqualified prospects. To drive real revenue growth, you
Did you miss our recent webinar with PredictLeads and Lead Onion? No worries – we’ve got you covered with the on-demand recording! Discover how harnessing real-time company intent signals – from hiring trends to funding activity – can help you pinpoint and engage high-potential leads at just the right moment.
Buyers conduct extensive independent research, with 80% of the decision-making process completed before they engage with a sales representative. For businesses looking to connect with these buyers at the right time, intent data offers a powerful solution. Multi-source intent data, in particular, provides a comprehensive, accurate view of buyer
Sales teams waste too much time chasing the wrong leads – prospects who aren’t ready to buy or don’t fit their ideal customer profile. Traditional prospecting is slow, inefficient, and full of guesswork. In fact, it's estimated that only 10% of companies are actively in-market to buy at any given
In B2B sales and marketing, timing is everything. While intent data provides a window into your prospects’ behaviours and interests, intent data spikes reveal when those prospects are most likely to take action. These are sudden increases in engagement signals, such as website visits, content downloads, or keyword searches. The
Staying ahead of your competition means keeping your strategies fresh, effective, and data-driven. Sales sequences are no longer just about touchpoints – they're about creating meaningful, timely, and personalized interactions that convert. Here are the top five sales sequences to elevate your outreach and boost your results in 2025. 1.
Buyer intent data has become a critical tool for identifying prospects and closing deals faster. Intent data provides insights into a potential customer’s readiness to buy, helping businesses prioritize leads and target their efforts more effectively. While many intent data providers offer specialized services, only one integrates 1st, 2nd, and
Intent data is a crucial tool for businesses looking to identify the behaviors, interests, and priorities of prospects, enabling engagement at the right moment with the right message. However, relying on a single source of intent data often leads to incomplete insights and missed opportunities. That’s where layering intent data
Every lead is valuable, but not all leads are created equal. Some prospects are just starting to research solutions, while others are ready to make a purchase. The challenge for businesses is figuring out which leads to prioritize and how to engage them effectively. This is where intent intensity comes in.
